Indium Software uses Machine Learning - Powered Product categorization to increase conversion rates
The client is an AI-powered e-commerce aggregator website which delights customers by providing them with smart buying options. The product categorization is indispensable for e-commerce websites. It makes free-text searches faster and provides better user experience by highlighting top categories upfront.
There was a need for Advanced Machine Learning and Artificial Intelligence techniques to be deployed to solve some of the most complex problems the industry faces. In particular, this would be a case on how we solved the nagging problem of product categorization.